5 simple ways to get your blog get SEEN (by humans and the Google Gods)
That great blog post you wrote – you want it seen, right?
While I’ll always advise you first and foremost to write for a real person, (aka your ideal client), a crackin’ blog post also satisfies our robotic, keyword-crunching friend, Google.
Simply ask our friend Google and you’ll find reams of info on how to woo him (or her?)
Or, if you were to ask me, very nicely and with an offer to join your for a cuppa, here’s what I’d recommend your blog post include to get seen so we’re all happy campers. You, me, your readers and the google gods..
1. Clever use of keywords
Keywords are the words your ideal client types into her search bar when seeking a solution to her problem.
Wondering how to use keywords for your business?
OK, let’s say your ideal client, Zoe, wants to find a local delivery service for organic fruit and vegetables. In her search engine, she’ll type in something like organic food delivery and the name of her town or suburb. So, to appease the Google Gods and get your amazing post seen by the ‘bots and Zoe, make sure these exact words appear several times throughout your post.
Weave these keywords into the body and subheadings of your post – naturally and where it makes sense – you can’t just throw keywords in willy-nilly…
When Zoe types the words that describe what she’s looking for into her search engine, your post is likely to pop up amongst the results.
And because you’re written such a captivating blog post, she’ll read it, be completely wowed and fall in love with you and your business.
2. Headlines – make ‘em magnetic and clear
Write a headline that grabs attention and speaks directly to your readers problem. Headlines are no time to get cryptic – get to the point pronto. Where appropriate, headlines are a perfect location for emotive, sensory and/ or power words.
A quick example – ‘How to tiptoe your way to inner peace (in 3 simple steps)’ is bound to pique curiosity more than ‘How to beat stress’, don’t you think?
3. Caption your accompanying photo(s)
Your goal here is to give your images meaning for search engines. It’s essential to include your keywords for each and every image you use in your blog post. At the backend of your blog post, under ‘featured image’ you’ll find 4 opportunities to do this:
Start with Alt Text, which stands for alternative text. In some circumstances, this text will be visible, so it pays for it to make sense rather than appear as a jumble of keywords.
Be concise and specific – refer to services, places and objects as applicable, while using decriptive words that explain what the image actually shows.
Thinking back to our friend Zoe, who’s seeking a local delivery service for organic produce, our Alt text image captioning might go something like this:
Fresh local and organic blueberries from Mytown fruit and vegetable home delivery service
Your caption can be longer, more descriptive and broadcast your service or offering:
Mytown Organics can deliver fresh, local produce (including meat, honey and bread) to your home or office 7 days a week. New customers get $10 off their first order.
Your image title may be generated automatically and be a boring number, so remember to name it too. Plain, simple and descriptive will do the trick – eg Woman holding fresh blueberries in her hands.
Your description text generally shows up under the image, so if you choose to use it, keep it short and sweet. For our pretend post about local produce delivery, it might say – Our blueberries are grown 20km from MYtown!
4. Encourage comments
Be sure to enable the ‘comments’ function on your blog post. Google likes comments, and readers like to see them too! A comment or two on each of your posts boosts your expert status, and provides an opportunity to interact with your readers.
When you’re starting out, call on your Mum, best friend and anyone else who will listen to leave a comment. This will get the ball rolling and ensure your comments section isn’t a ghost town…
Oh, and you’ll reply to each comment too, won’t you?? Because that’s simply good manners!
5. Share generously
Pop a link to your blog article in your social media posts. Not just once (unless the topic is time sensitive) – go ahead and schedule it a few times, like once a month for the next 6 months.
Jump through the hoops
Yep, these 5 steps seems like a lot of hoops to jump through, particularly when you’ve already spent a chunk of time writing your gorgeous blog post. But soon, ticking off these tasks to boost your visibility will seem like second nature – all part of the process.
Best of all, the more of these tasks you can tick off, the more visible your awesome words will be.